armchair research

armchair research
/ˌɑ:mtʃeə rɪ'sɜ:tʃ/ noun
looking for information that has already been compiled and published in reference books such as directories
Most of our armchair research can be done in libraries.
If we cannot find all the data through armchair research, we shall have to do a market survey of our own.
(NOTE: also called desk research)

Marketing dictionary in english. 2015.

Игры ⚽ Нужно решить контрольную?

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